“We chose Lovi because she has a very dynamic personality. Apart from that, she has a very good skin. We know she’ll be a good ambassadress for Extraderm brands. “Extraderm is a brand that has been transferred to Splash Direct Sales. Extraderm used to be part of the retail division and it’s a very good brand. However, last year we acquire it from the retail division and was moved to direct sales. We are actually operating on a different business level.